When Bruce Urban brought professional lacrosse to the City of Champions, he never thought it would be 9 years until his team would be able to sting 3 wins together to start a season. Even moreso, he never thought it would take this long for the city of Edmonton to jump on the Rush wagon. Rome wasn’t built in a day and through all the trials and tribulations, including an 1-15 freshman season, the Edmonton Rush are finally starting to see their dedication pay off and the results will hopefully be the team’s first ever home playoff game and a National Lacrosse League Champion’s Cup title. Urban continues to try to bring in new fans that may not be aware of what professional lacrosse is with celebrites such as Georges St. Pierre, Brooke Burke, The Trailer Park Boys and Dennis Rodman (who oddly enough likes to party into the wee hours), in hopes that those fans will see something they like in the NLL. Well, finally, the Rush are a wining team and with signs finally pointing up, Urban is excited for 2014. Owner and international man of fashion Urban joins this week’s Off the Crossebar Podcast.
Never one to hold back his emotions and pride for his club, Urban has done some wild things in his time as National Lacrosse League team owner. From taking out a page in the Toronto Sun in the Rush’s early days, to letting the Vancouver Stealth know his team is looking forward to exacting some revenge this weekend for last season’s playoff loss, Urban has no issue with pumping his team’s tires. You have to love playing for a guy like that.
More GSP than Richard Sherman.
Off to a frachise best 3-0 start, the Rush are tops in the Western division and seemingly have some unfinished business to take care of. Having made it to the 2012 NLL title game, then bowing out to the Stealth in 2013, the pieces seem to be falling into play for the Rush.
The youth movement in Edmonton has been strategically orchestrated by Urban and more importantly, general manager/coach Derek Keenan is now forming like Voltron into one giant monster that is taking the NLL by storm. It’s still early obviously but when your franchise was wallowing in the mud for most of its existence, you can’t blame them for being excited.
In hockey-mad Edmonton, the Rush have struggled to get consistent attendance numbers and there were even reports of a possible relocation to Saskatoon last year. Urban, like any good businessman, listens to any offer that might benefit his team but for now and moving forward, the right thing is for his club to remain in Edmonton.
All the sleepless nights and stressful times could all be forgotten if this group of men in silver and black can piece it all together through 18 games and postseason play. Could the “City of Champions” finally get another title?
For Urban, he’s openly accepting applications for the bandwagon.
Also, Off the Crossebar Radio returned to the TEAM1410 airwaves this past Saturday live from Vancouver and what a show it was. From the Toronto Rock, Garrett Billings joined the show leading up to a crucial game vs the Knighthawks. He also spoke about his time in the BCJALL as a member of the Burnaby Lakers. Fresh off scoring his first goal with his new team, Ilija Gajic from the Vancouver Stealth took time before hoping on a flight to Calgary to chat about playing at home. Then IL Indoor’s Ty Pilson stopped by to talk all things Alberta. So if you missed the show, have a listen and be sure to tune in this Saturday at 11am PST as Rhys Duch, Jarrett Davis and Paul Tutka will stop by.Teddy Jenner is one the leading sources for lacrosse information. He comes by his love of lax honestly with a lifetime of experience, two Mann Cup championships and six years of play in the NLL. Email him at email@example.com, follow him on Twitter @OffTheCrosseBar or catch him on Team 1410 radio in Vancouver, B.C., as the host and producer of the Off the Crosse-Bar Radio Show In 2012, he was awarded the BCLA's Norm Wright Merit Award- handed out to a member of the media deemed to have have contributed to the promotion of lacrosse.
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