MLL Signs Sponsor, JT Talks NLL Publicity

John Tavares wishes the NLL did more to market itself. (Photo: Larry Palumbo)
Major League Lacrosse (MLL) is the latest in the lax world to benefit from such a corporate partnership, announcing a new deal this week. The professional outdoor lacrosse league is teaming up with Sports Authority Inc., the premier full-line sporting goods retailer.
Sports Authority will become the exclusive national sporting goods retailer of the MLL, and will enjoy a plethora of media exposure including title sponsor of televised games, its preview shows, field level and goal post signage, plus official game jersey exposure.

















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